Collection: Love to dream

Hana-Lia Krawchuk, founder of Love To Dream™ & the inventor of the Newborn to Toddler Sleep system™, knows that necessity really is the mother of invention. Love To Dream™ is a real Australian success story. The journey began in 2008 when Hana gave birth to a beautiful baby boy, Elijah. Like many new parents Hana & her husband faced significant challenges in getting their newborn son to sleep. Challenges that lead to 18 months of sleepless nights, & hundreds of dollars spent on products that promised to restore the family’s sleep. Nothing worked. Trial-and-error & a mother’s intuition lead Hana to her first real glimpse of a solution: Elijah seemed to sleep better with his arms UP, rather than wrapped against his body. Research seemed to confirm it, medical science suggests that babies can sleep better if they have access to their hands for self-soothing. Using her skills as an experienced fashion designer, Hana her time sampling the very first version of the signature Swaddle UP. By the following year, Swaddle UP hit the stores of Sydney. Two weeks later it had sold out. The Love To Dream™ story had begun.